To gain an edge in marketing its famed football game Pro Evolution Soccer (PES 2017), publisher Konami enlisted the help of nevaly to find the perfect mix of YouTubers to bring to life the experience of playing in Camp Nou, the hallowed stadium of FC Barcelona.
To reach and convert football fans everywhere, nevaly assembled influencers from 5 different European countries. The influencers came from multiple facets of the football world--some played in real-life, some were gamers. They gathered in Camp Nou for a match not only amongst themselves but also with club legends from years past. Through this once in a lifetime experience, nevaly generated an eclectic mix of content that permeated social media platforms beyond YouTube to build buzz among super dedicated young millennial and Gen Z fans.