A new cooperative game mode needed to be brought to life. Leading up to the release of World of Tanks: Operation Sealion, Wargaming sought to create highly entertaining and shareable content to build excitement around its alt-universe game where Nazi Germany invades the shores of the UK.
To accomplish this goal, nevaly concepted a multi-influencer production around a real-life tank as it rumbled through the streets of London. The aim was to create engaging content and assets for influencers to craft their own unique narratives and support the brand team’s social media efforts. The production culminated in an evening influencer and press event at a World War II themed venue to facilitate additional content and coverage.